Vegetables named next big C&T fragrance trend

Published: 29-Jun-2015
Ingredients Body Care Hair Care

Seven Scent's Miri Scott reveals which scents will be 'top of the crops'

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Vegetable hybrids are tipped to be one of the hottest food trends in 2015. From broccoflower (broccoli and cauliflower) to kalette (kale and brussel sprouts), a new wave of ‘mashups’ is transforming the image of these once traditional foods. Boosted by negative media coverage around sugar and increasingly popping up on fashionable restaurant menus, vegetables are enjoying a modern makeover – and they are not just staying on the dinner plate. Such is the current appeal of these healthful ingredients that the beauty market has also seen an opportunity to innovate.

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  • PZ Cussons
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