Original Source is teaming up with fitness competition Hyrox to become the official partner for Hyrox London Olympia.
The PZ Cussons-owned shower gel brand is partnering with Hyrox for the event, taking place in London, UK, from 24 to 29 March, supporting competitors through its shower experiences.
The indoor fitness competition, founded in 2017 in Hamburg, Germany, combines eight kilometres of running and eight functional workout stations, alternating between running and functional exercises, with competitors racing to achieve the best time result.
The partnership will build on the brand’s ‘Nature Hits Different’ campaign, as well as supporting Original Source’s upcoming new product development, set to launch on 16 March.
Alex Glen, Head of Brand at PZ Cussons, told Cosmetics Business: “Hyrox is one of the fastest growing sports in the world and Original Source shower gel hits different when it comes to supercharging the 26 million showers taken before or after exercise each week in the UK.
“The title sponsorship of Hyrox London Olympia is a perfect collaboration as it allows the brands to engage with their shared audiences and bring real energy to the capital city, highlighting the role of a refreshing Original Source shower in your workout routine.”
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