Unilever to change Fair & Lovely skin care brand name and ban 'whitening' claims

Published: 25-Jun-2020
Regulatory Skin Care Marketing

The personal care giant will focus on the brand’s claimed ‘skin glow’ benefits after recognising that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a certain beauty ideal

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Unilever has confirmed it plans to change the name of its Fair & Lovely skin care brand, after recognising that its marketing language suggests a ‘singular ideal of beauty’.

The Anglo-Dutch personal care giant said that in the next few months the brand’s name would change and words such as

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