Unilever to change Fair & Lovely skin care brand name and ban 'whitening' claims

Published: 25-Jun-2020

The personal care giant will focus on the brand’s claimed ‘skin glow’ benefits after recognising that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a certain beauty ideal

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Unilever has confirmed it plans to change the name of its Fair & Lovely skin care brand, after recognising that its marketing language suggests a ‘singular ideal of beauty’.

The Anglo-Dutch personal care giant said that in the next few months the brand’s name would change and words such as

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