Unilever to buy TIGI business in $411.5m deal

Published: 26-Jan-2009

Personal care giant Unilever has today announced that it is to purchase premium hair care brand TIGI and Advanced Education Academies in a deal worth $411.5m.


Personal care giant Unilever has today announced that it is to purchase premium hair care brand TIGI and Advanced Education Academies in a deal worth $411.5m.

By doing so, Unilever is making a move into the premium hair care arena, which will bolster its already successful mass market hair care lines. Says Vindi Banga, Unilever ceo: “This is an exciting acquisition for us. It illustrates our determination to actively manage our portfolio in line with our strategic priorities including a focus on personal care and higher growth areas. Adding TIGI will further build on our position in the hair care category.”

TIGI’s main brands include Bed Head, Catwalk and S-Factor. The deal is expected to be finalised by the end of March, subject to regulatory approval.

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