Luxury body care brand Uni has released its 2025 holiday campaign, with model and activist Adwoa Aboah at the helm.
The 'unapologetically honest' campaign will roll out across the brand’s social channels, as well as a mix of digital, retail and advertising platforms, globally.
The campaign marks the brand’s first foray into holiday collections and gifting sets, following a huge year of growth, including rollout across Ulta Beauty, and partnerships with the likes of cycling class studio Soulcycle and famed New York City food spot Mr. Chow in the US.
It builds on an existing relationship between the sustainable brand and the British model, actress and activist, who is an investor in the business.
Founder and CEO Alexandra Keating told Cosmetics Business: “We have always wanted to shoot with Adwoa.
“We have just been waiting for the right time.
"With Uni now being in Ulta Beauty, Space NK and Mecca, we are only now at a point where it makes sense for the business to do larger campaigns."
Keating added that working with someone already involved with the business from a different angle “made for a more collaborative process”, noting that "this is just the beginning” of joint projects between the brand and Aboah.
"By being invested it is more exciting and fun for both of us," said Keating.
"When we write the brand voice we always think of Adwoa’s voice – she is so value-driven, honest and authentic, and that is how we aspire to be seen as a brand.
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