The average consumer may be unaware that the aroma of their cosmetic and perfumery products is due to volatile organic compounds (VOCs). Indeed, there may be some in the industry who also do not think in these terms, but it is the case that for any chemical compound to have a scent, it must be capable of moving through the air and finding its way to the sensory organs in the nose. Anything that isn’t volatile simply won’t be smelled.
Understanding consumer perceptions of fragrance
Proton transfer reaction mass spectrometry for nose-space analysis of VOCs
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Fragrance
Estée Lauder Companies launches legal action over use of ‘Jo Malone’ trademark on Zara perfume packaging
The US beauty giant, which owns Jo Malone London, has filed a claim for trademark infringement, passing off, and breach of contract against perfumer Jo Malone, Jo Loves, and Zara UK with the UK High Court
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