The average consumer may be unaware that the aroma of their cosmetic and perfumery products is due to volatile organic compounds (VOCs). Indeed, there may be some in the industry who also do not think in these terms, but it is the case that for any chemical compound to have a scent, it must be capable of moving through the air and finding its way to the sensory organs in the nose. Anything that isn’t volatile simply won’t be smelled.
Understanding consumer perceptions of fragrance
Proton transfer reaction mass spectrometry for nose-space analysis of VOCs
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Vanilla fragrances are not so ‘vanilla’ anymore: Inside the ingredient’s creative resurgence
Vanilla’s reputation as a fragrance mainstay is undeniable, but thanks to unexpected formulations, new-age product formats and fresh storytelling, it has come to the fore once more. This is why 2025 – and 2026 – are the years of vanilla
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From Bobbi Brown to The Ordinary: 2025’s most impactful beauty book launches
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