Try-on for size: How brands can embrace filtered technology into its digital strategy

Published: 9-Feb-2022
Colour Cosmetics Skin Care Marketing Digital

AR beauty filters are saving the day and that extra five minutes in bed. But what brands are rising to the challenge

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Try-on for size: How brands can embrace filtered technology into its digital strategy

With the continued rise in digital commerce, follows the adaptation of beauty brands trying to break into the metaverse. Zoom calls and meetings are still a part of our daily routine and as IRL reunions are kept on pause, augmented reality (AR) and try-on beauty filters come to the helm in the hopes of disguising the working-from-home chic a little bit longer.

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