Trio of industry members launch male grooming brand

Published: 14-Jul-2010
Male Grooming Skin Care

Trio of industry members launch male grooming brand
Rockface is a new male grooming range, said to bridge the gap between premium and mass market skin care for men. Aimed at the active sporty man, the brand has been set up by three former industry members: Neil Wilkinson, ex Revlon and Del Laboratories, Malcolm Parkinson, ex Coty, and John Cleugh, ex Revlon and P&G.

The range features eight skus, including 48 Hour Antiperspirant Deodorant Spray, Shower Wash, Shave Gel, All Weather Moisturiser, Face Scrub, Post Shave Balm and a Face Wash, with each product featuring the brand’s signature fragrance. This comprises top notes of green apple, bergamot, mandarin and coriander, a heart of jasmine, cedar leaf and muguet, and a base of precious woods, musks and amber.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
Wrinkles Schminkles joins Avenir Collective as first beauty acquisition

Wrinkles Schminkles joins Avenir Collective as first beauty acquisition

Read more
Avenir Collective's acquisition of the anti-wrinkle silicon patch brand Wrinkle Schminkles marks its first in the beauty space, as the brand builder seeks further deals for personal care brands with potential to scale

Trending Articles

  1. Charlotte Tilbury Beauty to enter Boots stores across the UK The Puig-owned cosmetics brand is set to expand into selected Boots stores across the UK as the strategic partnership unites two powerhouses in British beauty
  2. Estée Lauder Companies executive Kendal Ascher’s cause of death revealed Estée Lauder Companies Kendal Ascher died at his New York, US, apartment in February after feeling lightheaded while having a shower, with his husband, William Howe, attempting to help him before he passed away in his arms
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 9 new beauty launches to add to your wishlist This week’s best new beauty launches, including fresh fragrances from Orebella and Mugler, AI-powered tech from Medicube and limited-edition deodorant launches from Fussy and Wild
  4. Caroline Hirons’ Skin Rocks unveils biggest campaign to date to accelerate growth The new ‘Make Skincare Make Sense’ integrated campaign, which includes OOH advertising, flyposting and more, is designed to strengthen awareness and equity for the beauty authority’s skin care brand following 50% year-on-year growth
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty drops fresh innovations as ‘tech neck’ and GLP-1 skin concerns continue to rise A flurry of fresh neck-focused products have landed on the beauty market in 2026 to provide solutions to the rising prevalence of ‘tech neck’ concerns in younger consumers, and the impact of GLP-1 medications on volume loss in this area

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
Wrinkles Schminkles joins Avenir Collective as first beauty acquisition

Wrinkles Schminkles joins Avenir Collective as first beauty acquisition

Avenir Collective's acquisition of the anti-wrinkle silicon patch brand Wrinkle Schminkles marks its first in the beauty space, as the brand builder seeks further deals for personal care brands with potential to scale
Recruitment
Gallinée founder Dr Marie Drago is departing the business

Gallinée founder Dr Marie Drago is departing the business

Dr Marie Drago has announced her exit from the microbiome-focused beauty brand she founded in 2014, after four years as Creative Director under Shiseido’s ownership
Hair Care
From Kendall Jenner to Olive Young: Decoding K-beauty’s expansion playbook

From Kendall Jenner to Olive Young: Decoding K-beauty’s expansion playbook

With Olive Young opening its first US store and Anua naming American model Kendall Jenner ambassador, K-beauty’s global expansion shows no signs of slowing. Julia Wray examines the key growth markets for South-Korea-based brands and how they are adapting their marketing playbook internationally
Skin Care
dsm-firmenich advances skin microbiome science with landmark publication on leading-edge beauty science

dsm-firmenich advances skin microbiome science with landmark publication on leading-edge beauty science

Our world-leading scientists have developed a novel 3D facial skin microbiome mapping technology, which unlocks new avenues for scientific discoveries and the co-creation of next-generation cosmetic innovations
Skin Care
Discover the science behind smart skin care with bitop at in-cosmetics Korea

Discover the science behind smart skin care with bitop at in-cosmetics Korea

Together with our distribution partner DKSH Korea, we will be exhibiting at Stand E-D10 and showcasing Ectoin® natural, the must-have multifunctional active for modern skin care formulations
Manufacturing
Cosmoprof CBE ASEAN opens in Bangkok

Cosmoprof CBE ASEAN opens in Bangkok

From 24-26 June 2026, the 5th edition of Cosmoprof CBE ASEAN welcomes the international beauty community to the Queen Sirikit National Convention Center in Bangkok, with an expanded exhibition area, the debut of Cosmopack CBE ASEAN, and a rich programme of networking, education and special initiatives dedicated to the future of beauty in the region
Skin Care
Caroline Hirons’ Skin Rocks unveils biggest campaign to date to accelerate growth

Caroline Hirons’ Skin Rocks unveils biggest campaign to date to accelerate growth

The new ‘Make Skincare Make Sense’ integrated campaign, which includes OOH advertising, flyposting and more, is designed to strengthen awareness and equity for the beauty authority’s skin care brand following 50% year-on-year growth
Subscribe now