Trio of industry members launch male grooming brand

Published: 14-Jul-2010
Male Grooming Skin Care

Rockface is a new male grooming range, said to bridge the gap between premium and mass market skin care for men. Aimed at the active sporty man, the brand has been set up by three former industry members: Neil Wilkinson, ex Revlon and Del Laboratories, Malcolm Parkinson, ex Coty, and John Cleugh, ex Revlon and P&G.

The range features eight skus, including 48 Hour Antiperspirant Deodorant Spray, Shower Wash, Shave Gel, All Weather Moisturiser, Face Scrub, Post Shave Balm and a Face Wash, with each product featuring the brand’s signature fragrance. This comprises top notes of green apple, bergamot, mandarin and coriander, a heart of jasmine, cedar leaf and muguet, and a base of precious woods, musks and amber.
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Beauty’s growing hunger for food and beverage partnerships

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From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat

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