Top of the Beauty Chain
Anisa International celebrates 20 years of creativity with the HBA Global Expo in New York City
From June 19th to June 21st, Anisa International will unveil its newest collections during the show: the Spiral Fusion, Silicone and Sponge, Casting Acrylic and Contour collections. Additionally, Anisa International’s Sephora Brush Wand is nominated for two prestigious awards: the HBA IPDA Award in the Tools & At Home Devices Category and the HBA IPDA People’s Choice Award. Anisa Telwar will also be honored as a panelist to share innovations and strategies that have made the company the champion that it is today.
Seasoned Beauty Veteran Shares Industry Success Secrets
Anisa Telwar, Founder and President of Anisa International, is featured as a guest panelist during the Megatrends Driving Beauty Innovations presentation at HBA 2012 on June 19th from 2:45pm-4:00pm. The discussion will cover what is driving innovation and product development in the beauty industry, as insiders share global trends and explain how they affect the consumer. As a leader in the beauty realm, Anisa will focus on the company’s increasing modernization of product development and its established connection to emerging global trends that benefit their customer. “More than ever, beauty consumers have an insatiable hunger for innovation. I’m thrilled to be part of discovering and showcasing the next wave of beauty must-haves,” says Anisa.
• WHAT: Anisa International presents Spiral Fusion, Casting Acrylic, Contour Collection and Beauty Cases and Bags. *Megatrends Driving Beauty Innovations featuring Anisa Telwar, Founder and President*
• WHEN: Megatrends Driving Beauty Innovations presentation is @ 2:45pm on Tuesday, June 19th; regular hours for HBA New York: Tuesday, June 19th: 10:00am-4:00pm, Wednesday, June 20th: 10:00am-5:00pm, Thursday, June 21st: 10:00am to 3:00pm.
• WHERE: Booth #321, The Jacob Javitts Center, 655 West 34th Street, New York, NY 10001
• WHO: Anisa Telwar, President and Founder at Anisa International
• WEB SITE: www.anisa.com
Spiral Fusion Collection
The Spiral Fusion collection is innovative and visually stunning. Created through a thorough process of combining different colored hair fibers and blending them strategically into an ornate design, the collection offers a handmade look and feel. For this artfully striking set, Anisa International kept fashion trends top of mind. Crafted with synthetic fibers, the brushes allow for flawless pick up and distribution of product.
Silicone Collection
Silicone is one of the fastest growing ingredients in beauty products today, and Anisa International has transformed the material for one of its latest collections. Featuring eight unique brushes with different head shapes, the Silicone collection delivers a smooth finish with enhanced pick up deposit and blending capabilities. These brushes do not alter or diffuse color in cosmetics, skincare, or treatment products, creating a superior look that is vibrant and rich.
Sponge Collection
Sponges provide the same control and ease of a brush, with shapes that allow for controlled contouring and highlighting, as well as foundation application. As the material is multi-purpose, women can feel free to use this collection with lotions, primers, mineral makeup, pressed powders, and liquid cosmetics. The non-latex component adds a polished look, and the sponge’s texture makes the product more durable, allowing for deeper penetration without irritating the skin.
Casting Acrylic Collection
Anisa International’s Casting Acrylic Collection features a fluid, transparent composition that is reflective of futuristic trends in fashion and architecture. The intricate and elaborate look transports the brush handle from simply functional to aesthetically desirable. Each pattern is handmade and therefore unique, creating a personalized feel for the user.
Contour Collection
The Contour collection is sure to meet the needs of beauty-conscious women everywhere. With a specific design that features curves that work with the natural shape of the face, these brushes create depth and dimension. Comprised of a concealer, foundation and cheek brush, this collection provides soft, buildable coverage that can be generated with both powder and liquid products. Constructed with Natrafil® fibers, the brushes are easily cleaned and maintained.