Brainchild of Japanese company Yumeshokunin and designer Kosho Ueshima, the Misoka ISM Toothbrush (pictured above) has been awarded the prestigious title of Best New Grooming Product in the Wallpaper Design Awards 2016.
With its ground-breaking technology which replaces the need for toothpaste with nano-technology, the Misoka ISM Toothbrush was first launched by Yumeshokunin Co Ltd in 2007 and disrupted the market with it’s innovative design, which removes the need for toothpaste in the cleansing of teeth. Rather than applying any cleansing product, microscopic sized mineral ions coat the toothbrush bristles, passing from the bristles to the teeth and removing stains whilst leaving a layer of protection.
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