Givaudan has opened a new development hub in Casablanca, Morocco, as the flavour and fragrances company looks to strengthen its presence in South Asia, Middle East & Africa (SAMEA).
The new development hub sees Givaudan expand its footprint through local fragrance development capabilities and a dedicated commercial team.
Givaudan’s Casablanca location will house modern application and perfumery laboratories, in addition to a development department and office space.
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This new space will enable faster innovation across fabric care, home care, personal care and fine fragrance, according to a company statement by Givaudan.
A team of evaluators and marketing managers will also be based on the new site, bringing clients across the region greater proximity and responsiveness.
“This expansion is fully in line with our 2030 strategy and reflects our long-term commitment to grow closer to our local and regional customers across the SAMEA region,” said Maurizio Volpi, President, Fragrance & Beauty, Givaudan.
“By investing in Casablanca, we are building the creative and technical foundations to support their ambitions with agility and to unlock the full potential of these dynamic markets.”
Felix Mayr-Harting, Global Head of Consumer Products, added: “Casablanca is a natural gateway for our regional ambitions.
“Our Moroccan team brings a deep understanding of consumer habits across SAMEA, and that insight is what will make the difference for our customers.”
