Tones of Beauty Expo 2026 sees record growth in fragrance exhibitors

Published: 1-Jun-2026
Fragrance Marketing

UK’s only dedicated B2B beauty and fragrance trade show to feature over 100 perfume brands at ExCel London, 1–2 July 2026

The Tones of Beauty Expo 2026, the UK’s only dedicated B2B trade show for beauty, hair and fragrance, will dedicate a significant portion of its exhibition floor to perfumery this July, with over 100 fragrance brands confirmed to exhibit. The show takes place at ExCel London on 1-2 July 2026.

Reflecting the UK fragrance sector’s 8.6% annual growth - now worth £2.19 billion - the event will bring together buyers, distributors and wholesalers with exhibitors from the UAE, Saudi Arabia, India, Turkey, Australia, the USA and the UK. Leading Arabian perfumier Dkhoni joins as Title Sponsor, alongside Al Haramain, ARMAF and Fragrance World.

Organised by BtoB Events, a member of The Fragrance Foundation, the Expo connects 4,000+ industry professionals with global brands across niche perfumery, wellness, layering and culturally inspired concepts. A dedicated Conference will feature trend insights from leading market analysts, panel sessions with fragrance creators, and talks on brand storytelling.

Attendance is open exclusively to industry professionals. Pre-register free at tonesofbeautyexpo.com to avoid the £50 on-site fee. Exhibitor and sponsorship enquiries: info@tonesofbeautyexpo.com or +44 7777 468783.

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