Luxury male grooming brand Thomas Clipper has launched a Seedrs fundraising campaign to bring new products to market.
The UK brand, which already has its products stocked in upscale retailer Fortnum & Mason, has already reached more than 30% of its £70,000 target since the campaign launched on 22 September.
The brand only produces ranges in small batches and limited editions. Products manufactured include razors, shaving sets and accessories.
The brand is seeking investors in the company, from as little as £10. Those that put their financial support behind Thomas Clipper can expect input into the development of new products and a percentage stake in the business. They will also benefit from exclusive discounts. The international funding opportunity gives UK taxpayers 50% SEIS tax relief.
Co-founder Matt Brown said: “Our backers to date are actually very similar to us, they are generally men aged between 25-44 who believe in excellent quality craftsmanship and products with meaning. We feel there’s a need for a lifestyle brand that caters for this demographic and that’s what we aim to do.”
King of Shaves Founder Will King is advising the Thomas Clipper team. “There are lots of exciting products in the pipeline and the goal is to build Thomas Clipper into a new luxury lifestyle brand.
"The way they consult and engage their customers is fantastic and could really shake up the industry. It’s an exciting time for the company and those who invest will be supporting something very special.”
The Seedrs campaign will close on 1 November.