David Beckham has held onto the top spot of grooming icons, according to a new survey by Superdrug.
The retailer’s male consumers voted Beckham top with 12% of the vote, followed by Idris Elba, Harry Styles, Tom Harvey and actor Chris Hemsworth.
The customer survey, which looked into men’s summer grooming habits, found that over half of men (54%) have a beauty or grooming treatment in a salon, with 52% admitting to planning a trip over the summer.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.