they're real! mascara by Benefit claimed to be 'beyond belief'

California brand Benefit cosmetics has introduced a new mascara that features a specially designed brush claimed to lengthens, volumise and curl lashes for an intense look. The brush can be used horizontally, with the bristles grabbing lashes close to the root to boost volume and length, and vertically, with the custom tip said to lift and curl. According to Benefit, women who use this mascara won't need to curl their lashes anymore while being confident that the long-wearing formula won't smudge or dry out during the day.

they're real! mascara will be available in the UK in August together with The PoreFessional, a new primer that the company has devised to minimise the appearance of pores on the face. The balm can be used both under and over make-up and its translucent coverage and oil-free formula are said to make it ideal for all skin types.

Autumn will see another addition to the brand's offer with Ring my bella, a new fruity floral eau de toilette that features top notes of pink rose petals, soft lily and summer daisy, a heart of Egyptian jasmine and creamy peony with a base of white patchouli, vanilla tincture and white musk.