These fragrance brands and beauty influencers secured the most PR coverage in 2018

By Sarah Parsons | Published: 30-Jan-2019
Fragrance Marketing

Luxury perfume brand Jo Malone London was named the top brand for earned media value, but who else got journalists and influencers talking?

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These fragrance brands and beauty influencers secured the most PR coverage in 2018
Jo Malone London's Sakura Spring 2018 collection

Jo Malone London's Sakura Spring 2018 collection

Jo Malone London was the most mentioned fragrance brand in UK media coverage in 2018, for the second year running.

According to figures from My Market Insight (MMI), the Estée Lauder Companies-owned brand experienced

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