Profile
Thea Care is a Berlin-based B2B SaaS company offering white-label AI skin analysis for cosmetics, skincare and pharma brands. Shoppers analyse their skin from a selfie and instantly get an easy-to-read result plus product recommendations that truly fit.
Embedded in your own shop design, live in about two weeks, 25 languages, EU servers in Frankfurt (GDPR-compliant). Brands like Weleda, NUXE, sebamed and Physiogel raise conversion and average order value, e.g. +258% conversion at Physiogel.
Thea Care is a Berlin-based B2B SaaS company offering white-label AI skin analysis for cosmetics, skincare, and pharma brands. Built and dermatologically grounded by co-founder and CMO Dr. med.
Suzan Stürmer, a board-certified dermatologist, the technology lets shoppers analyse their skin from a selfie and instantly get an easy-to-read result plus product recommendations that truly fit, embedded directly in the brand's own shop design, live in about two weeks, in 25 languages, on EU servers in Frankfurt (GDPR-compliant). Brands using Thea Care have seen conversion and average order value rise as a result, e.g. +258% conversion at Physiogel.
Core Products
Skin AI, a selfie-based skin analysis. Deep-learning models trained on 50,000+ images assess up to eight parameters (moisture, oiliness, redness, flakiness, wrinkles, blemishes, hyperpigmentation, pore size) and map results to a personalised product or routine recommendation. Brands can choose which parameters to surface.
Deployment channels
- D2C e-commerce: on-site skin quiz / consultation flow feeding product recommendations, bundles and routine upsells.
- Retail & pharmacy point-of-sale: in-store consultation tool for pharmacy and beauty staff.
- Pharma field sales: supports sales teams calling on pharmacies and clinics.
- Online pharmacy: analytics and personalisation layer for e-pharmacy platforms.
Leadership Name Role
- Nataniel Müller CEO & Co-Founder — digital health background (Hasso-Plattner-Institut); leads US/Anglo-market go-to-market.
- Dr. med. Suzan Helen Stürmer Co-Founder & CMO — board-certified dermatologist, 9 years' clinical experience; leads DACH/EU go-to-market.
- Markus Hinsche Co-Founder & CTO — 10+ years in AI.
Target customers
Skincare, dermocosmetics, natural cosmetics, pharmacy and beauty e-commerce brands, primarily in DACH with active expansion into the broader EU and US market.
Social media
Events
Find us at upcoming events:
- Beauty Forum München, October 24th–25th
- Beauty Connect Los Angeles, October 28th–30th
