Paulo Borgomanero, one of the men behind the success of Acqua di Parma, is bringing vintage scent The Party in Manhattan to the UK, and has high hopes for success.
After selling the Acqua di Parma brand to LVMH in 2007, Borgomanero wanted to pursue his dreams of relaunching a 1930s fragrance, inspired by the scent Galore, which had been very popular during that time.
He decided to call the scent The Party in Manhattan after the original scent was launched at a party in New York, attended by a plethora of socialites and Hollywood stars.
Says Borgomanero: “I launched The Party in Manhattan in my native Italy at the end of 2006 and it has been very successful. I really hope that success is replicated in the UK. It is a beautiful chypre scent that transcends generations and comes in beautiful bespoke packaging, evocative of the 1930s. I hope it will appeal to discerning customers who appreciate how special it is.”
The scent comes in a variety of sizes and 100ml retails at £295. It contains top notes of bergamot and sage, middle notes of jasmine and carnation and dries down to a base of ambergris and vetiver. Each scent comes in a handmade box, made with hand-rolled Venetian paper and can be lined in different coloured silk lining if required. Each scent has a solid brass stopper, which can be customised with diamonds, rubies and other precious stones on request.
It is being distributed through Harrods, Fortnum and Mason and Selfridges, by Hornvale, who are managing the distribution in the UK.