The good news edit: This week's inspiring stories from beauty

By Sarah Parsons | Published: 24-Apr-2020
Retail Marketing

A weekly round-up of uplifting news from around the beauty industry during the coronavirus pandemic

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The good news edit: This week's inspiring stories from beauty
The good news edit: This week's inspiring stories from beauty

It's been another tough week around the world as the coronavirus continues, bringing uncertainty for businesses and consumers alike. But, even in a crisis, the beauty community has a wonderful habit of pulling together to help those that need it most.

To help with that Friday feeling, Cosmetics Business

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Opinion: What Dove’s exclusive fine fragrance drop can teach beauty brands about marketing

Opinion: What Dove’s exclusive fine fragrance drop can teach beauty brands about marketing

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Dove’s recent fine fragrance launch, which smells like its 69-year-old hero cleansing sku Original Beauty Bar, highlights how heritage beauty brands can turn the buzz of a limited edition drop into lasting growth, says Ed Hayes, Chief Strategy Officer at creative studio Bloom

Trending Articles

  1. E.l.f. Beauty leaks CEO Tarang Amin’s number in marketing stunt The beauty giant is giving customers a direct line to its CEO via the ‘Dial 0 for Zero Distance’ campaign, where they can tell Amin what causes matter most to them and where e.l.f. Beauty can make a bigger impact
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    Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
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    Rhode, Cécred and Cetaphil named in Google’s most searched for gifts 2026 list Google’s Holiday 100 highlights the top trending gifts of the year in the US across a range of categories, with beauty brands Rhode, Cécred, Cetaphil, Tower 28 and Summer Fridays all making the search engine’s 2026 list
  4. Kiko Milano partners with Stabilo on limited-edition highlighter-shaped lip tints The Stabilo x Kiko Milano limited-edition lip tint collection combines the Italian make-up brand’s expertise in cosmetics with the German writing instrument manufacturer’s iconic Boss Mini highlighters product design
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    Is beauty’s new comedic marketing strategy proof the industry needs to lighten up? As a number of brands across beauty and wellness place comedians at the forefront of their campaigns, Cosmetics Business explores how male comics have become a central part of the beauty marketing conversation

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Fragrance
Opinion: What Dove’s exclusive fine fragrance drop can teach beauty brands about marketing

Opinion: What Dove’s exclusive fine fragrance drop can teach beauty brands about marketing

Dove’s recent fine fragrance launch, which smells like its 69-year-old hero cleansing sku Original Beauty Bar, highlights how heritage beauty brands can turn the buzz of a limited edition drop into lasting growth, says Ed Hayes, Chief Strategy Officer at creative studio Bloom
You need to be a subscriber to read this article.
Click here to find out more.
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Opinion: The half-life of beauty’s white space is shrinking

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The surprising reason behind Vaseline’s recent ‘Baseline’ rebrand

The surprising reason behind Vaseline’s recent ‘Baseline’ rebrand

The Unilever-owned heritage beauty brand has updated its display name on social media to Baseline, sharing a message confirming its ‘rebrand’ – all inspired by a Korean beauty content creator
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Lynx’s World Cup 2026 marketing campaign scored 7 billion in social reach. Here’s how…

Lynx’s World Cup 2026 marketing campaign scored 7 billion in social reach. Here’s how…

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Beauty screams for ice cream: inside the next evolution of beauty’s sweet treat obsession

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From pop-ups in ice cream parlours to collagen-infused popsicles and fragrances that transport you to a gelateria, uncover why beauty’s got a sweet obsession with ice cream
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Vaseline signs Blackpink’s Jennie as Global Ambassador for Body Care

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The South Korean singer and actress, known for solo hit ‘Like Jennie’, will front campaigns for the Unilever-owned heritage player’s core body care collections, Gluta-Hya and Pro Derma
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