The dos & don’ts of consumer trials

Published: 27-Apr-2023

Dr Henry Brew, CEO of Here2Grow Cosmetics & Homecare Labs, discusses the different approaches of consumer trials

You need to be a subscriber to read this article.
Click here to find out more.

Consumer testing can take different permutations and is performed for different reasons.

Firstly, we want to ensure that the product is accepted by the consumer; secondly, it is a great indicator if the product performs according to the consumer’s expectations and provides the preferred sensorial feedback; thirdly, the product can be supported by any marketing claims.

Consumer in-use testing, also home user testing

This test method involves placing the product into the hands of consumers to use the product within their home setting (focus group).

The information gleaned from this test provides the intuitive use of the product, including its ease-of-use and practicability before the product is launched.

The daily use of the product will provide insights into how the product is perceived and may include information on skin or other intolerances.

The products are given to the home users, where the product is used under real conditions and for a predetermined time frame.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like