The dos & don’ts of consumer trials

Published: 27-Apr-2023
Regulatory

Dr Henry Brew, CEO of Here2Grow Cosmetics & Homecare Labs, discusses the different approaches of consumer trials

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Consumer testing can take different permutations and is performed for different reasons.

Firstly, we want to ensure that the product is accepted by the consumer; secondly, it is a great indicator if the product performs according to the consumer’s expectations and provides the preferred sensorial feedback; thirdly, the product can be supported by any marketing claims.

Consumer in-use testing, also home user testing

This test method involves placing the product into the hands of consumers to use the product within their home setting (focus group).

The information gleaned from this test provides the intuitive use of the product, including its ease-of-use and practicability before the product is launched.

The daily use of the product will provide insights into how the product is perceived and may include information on skin or other intolerances.

The products are given to the home users, where the product is used under real conditions and for a predetermined time frame.

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