Tabbler

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  1. Analysis: Is Unilever right to pin all its hopes on beauty? After completing a staggering $44.8 billion deal to sell its food business, Unilever is betting all of its chips on beauty, personal care and wellness. But is this the right...
  2. QVC shopping network files for bankruptcy to ‘substantially reduce’ debt QVC Group, the television shopping network, has initiated voluntary Chapter 11 proceedings as part of a restructuring support agreement to cut the company’s debt by more than...
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    Hair longevity set to be beauty’s next big movement As beauty continues to pivot into longevity, the hair care sector is following suit with a new wave of science-led products focused on scalp health, follicle function and...
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    MAC Cosmetics’ big bet on TikTok Shop UK is beginning to pay off, but can it last? MAC Cosmetics has delivered a record-breaking debut on TikTok Shop UK, achieving the highest day one sales for any beauty brand launch in the platform’s category history. The...
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    L’Oréal to TRESemmé: Beauty’s ‘groundbreaking’ The Devil Wears Prada 2 collaborations As the long-awaited sequel of the cult classic film drops, Cosmetics Business rounds up the best The Devil Wears Prada 2 beauty partnerships, including Tangle Teezer,...

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Marketing

New ways of brand engagement: Tabbler's branded mobile games at OMR Conference 2024 and Cannes Lions

In a groundbreaking development for brand marketing, Tabbler has unveiled "OMRunner"; a mobile adventure game for iOS and Android, created in collaboration with German retailer Kaufland and Swedish brand Vitamin Well
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