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    Opinion: Louis Vuitton’s strategic leap into beauty and brand protection – from monogram to make-up The brand’s debut make-up line La Beauté marks more than just another brand expansion – it is a strategic move that blends design heritage, intellectual property (IP)...
  2. MAC Cosmetics to launch in Sephora’s US stores for first time The launch comes amid ELC’s efforts to revive flagging sales at both MAC Cosmetics and the wider business
  3. Nocibé appoints Pierre Aoun as Director Aoun takes over from Isabelle Parize
  4. Ulta Beauty hit with lawsuit over ‘clean’ beauty claims A class action lawsuit filed in the US alleges that products that are part of Ulta's Conscious Beauty initiative contain ingredients that are on the US beauty retailer’s Made...
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    Bodycare saved by former The Body Shop CEO Charles Denton Denton most recently led the acquisition and turnaround of The Body Shop, and plans to reopen 30 to 50 Bodycare stores in the first half of 2026

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Marketing

New ways of brand engagement: Tabbler's branded mobile games at OMR Conference 2024 and Cannes Lions

In a groundbreaking development for brand marketing, Tabbler has unveiled "OMRunner"; a mobile adventure game for iOS and Android, created in collaboration with German retailer Kaufland and Swedish brand Vitamin Well
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