Syensqo expands its portfolio of bio-based solutions for home care with the launch of Easysoft PA, a novel fabric softener additive designed to enhance consumers’ sensorial experience.
Fragrance has long been recognised as the top purchase driver in fabric care, shaping consumer loyalty and creating opportunities for differentiation. Easysoft PA addresses this trend by enabling efficient scent delivery and improving fragrance deposition from fabric softeners, ensuring the long-lasting freshness that consumers desire.
“Easysoft PA is at the sweet spot of the cost–performance–sustainability equation,” says Max Chabert, Home Care Global Marketing Manager at Syensqo. “By enabling formulators to efficiently deliver superior fragrance and softness, we are empowering fabric softener brands to respond to consumer demands while capturing opportunities for premiumization.”
At the heart of Easysoft PA lies Syensqo’s proprietary guar-based polymer technology, engineered to deliver exceptional benefits at low inclusion levels. This innovation enables formulators to:
- Reduce quat content while maintaining or enhancing softness, yielding both carbon and cost efficiency.
- Improve fragrance performance from both oils and encapsulates, offering consumers a richer sensorial experience while providing consistent rheology and stable formulations.
Versatility across concentrations is another key advantage. From low concentration to ultra-concentrated fabric softener, Easysoft PA is compatible with all formats, providing brands with a flexible solution adaptable to diverse market segments.
With Easysoft PA, Syensqo once again reaffirms its commitment to sustainable innovation that enhances everyday experiences for consumers while driving efficiency and value for the industry.
