The Brazilian Embassy in London yesterday hosted the UK launch of Amazon Secrets, a range based on exotic extracts produced in a sustainable fashion from the Brazilian rainforest.
Press and retailers were invited to see the various product families, which are inspired by a different fruit or nut from the forest. Each of the five families contains a shower gel, body lotion, body splash, body oil, shampoo, conditioner, hair mask and love oil.
The ingredients, including Acai, Cupuacu Guarana Buriti and Brazilian Nut, are all collected according to sustainable principles with the aim of providing the forest with an economic value beyond that of environmentally destructive options like deforestation.
Brand founder Sheila Farah is a renowned photographer and observer of the Amazonian rainforest and its communities.