Pumpkins, once just considered another American Halloween export along with haunted houses and trick-or-treating, are carving out a more sophisticated face.
While some brands – such as in.gredients, Burt’s Bees and Bath & Body Works – are jumping on the Instagrammable Starbucks Spiced Latte hype, others are working hard to show how the pumpkin is a powerhouse ingredient and more than a short-lived Autumnal trend.
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