Superdrug celebrates Pride with a summer of events and exclusive partnerships

Published: 2-Jul-2019
Marketing

The retailer has teamed up with Unilever, NYX and Revolution to launch initiatives

Superdrug is celebrating Pride this summer with a series of exclusive products and retail events.

In partnership with Unilever, the retailer will showcase seven exclusive, limited edition products from the Lynx, VO5, Impulse, Vaseline and Radox brands, as well as supporting Unilever’s participation in the Brighton Pride march in August.

Products will be available in-store until 14 August

In addition, cosmetics brand Revolution will launch three new palettes, as well as pledging £25,000 to the Human Dignity Trust, while NYX plans to host an in-store takeover at Superdrug’s Marble Arch store for London Pride on 6 July.

And members of Superdrug’s LGBTQI+ Diversity & Inclusion Committee will be joining Croydon Pride Fest walking at the London Pride march.

“Superdrug has always been a big supporter of Pride and we are thrilled to be able to support, along with our suppliers, both our colleagues and our customers,” said Jamie Archer, Head of Own Brand & Exclusives.

“Superdrug is proud to promote diversity and inclusivity in the beauty industry and what better way to do this than supporting Pride.”

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