Sunstar to expand globally

Published: 15-Jan-2014
Finance

The Japanese personal care manufacturer plans to offer upscale cosmetics globally

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Sunstar to expand globally

Japan’s Sunstar, a major manufacturer of personal products, plans to offer up-market cosmetics in overseas markets via e-commerce, TV shopping and mail order catalogues starting this year. It will target affluent consumers in the US, Europe and Asia. Sunstar plans to take its Equitance brand abroad. The product line-up consists mainly of anti-ageing skin care products for women in their 40s and 50s.

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