Online sales of cosmetics in Russia may significantly increase during the next several years, according to predictions of analysts from the Russian Ministry of Industry and Trade.

Spotlight: E-commerce boom for Russia
Online sales of cosmetics in Russia may significantly increase during the next several years, according to predictions of analysts from the Russian Ministry of Industry and Trade
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Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position
Read moreThe Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level
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Ingredients
Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position
The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level
Distribution
From Product Drops to TikTok Trends: How Beauty Brands Scale with Lemonpath
If there’s one thing the beauty industry knows how to do, it’s shift gears at lightning speed. One minute a serum is quietly sitting on a shelf, and the next it’s blown up on TikTok because someone whispered the words “glass skin.” Suddenly, tens of thousands of people need that product yesterday. For fulfilment centres… that’s when things get chaotic.
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Fragrance
Initio Parfums Privés opening first UK boutique due to ‘high double-digit growth’ in region
The French functional fragrance brand is opening a store in London’s Covent Garden shopping destination, citing a need for a ‘permanent home in one of the biggest fragrance markets in the world’ due to unprecedented growth
Retail
LVMH’s Sephora and Benefit investigated by Italian watchdog over marketing cosmetics to children
The beauty retailer and make-up brand, both owned by LVMH, are under investigation by Italy’s AGCM over possible ‘unfair commercial practices’ of marketing adult products to children and adolescents
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