Social savvy Lime Crime enters blusher category

By Becky Bargh | Published: 10-May-2019
Colour Cosmetics

The new products are available in a matte and glow finish

Social savvy colour cosmetic brand Lime Crime has entered the blusher category with its first-ever weightless cream-to-powder product.

The new versatile Softwear Blushes are available in two finishes, with 12 matte blush shades (US$22) and six glow shades ($14) that can be worn alone or blended together.

Meanwhile, the product can be applied using fingers or using a blusher brush for a blendable and buildable colour, without feeling oily or sticky.

The products are also certified cruelty-free and suitable for vegans by PETA and Leaping Bunny.

The products are available now from limecrime.com.

See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Pinterest's 2026 beauty trend predictions: ‘Glitchy Glam’ and ‘Cool Blue’ set to dominate

Read more
Naureen Mohammed, Director of CPG at Pinterest UK, unveils the social media platform’s highly-anticipated Pinterest Predicts 2026 report, and breaks down the aesthetics beauty lovers will be tapping into next year in this exclusive column

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Pinterest's 2026 beauty trend predictions: ‘Glitchy Glam’ and ‘Cool Blue’ set to dominate Naureen Mohammed, Director of CPG at Pinterest UK, unveils the social media platform’s highly-anticipated Pinterest Predicts 2026 report, and breaks down the aesthetics beauty lovers will be tapping into next year in this exclusive column
  2. Cosmetics Business predicts the top 5 beauty trends of 2026 in new report Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Inside the fall of the beauty influencer: Declining trust, GRWM fatigue and more Myriad factors – from decreasing trust, GRWM fatigue and the rise of micro-celebrities and nano-influencers – are placing increased stress on the modern-day beauty influencer. Can content creators continue to carve out a place for themselves within a rapidly evolving beauty space?
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Charlotte Tilbury and Sol de Janeiro named UK’s most wanted beauty dupes 2025 New research has revealed the UK’s most searched for beauty dupes, with make-up giant Charlotte Tilbury’s Magic Cream the most in-demand product
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    From Bobbi Brown to The Ordinary: 2025’s most impactful beauty book launches Hardback and coffee table-style books that bust misleading skin care myths, decode formulation jargon and share key business advice have been created by beauty big hitters, including Caroline Hirons, Anastasia Soare, Puig and more

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Pinterest's 2026 beauty trend predictions: ‘Glitchy Glam’ and ‘Cool Blue’ set to dominate

Naureen Mohammed, Director of CPG at Pinterest UK, unveils the social media platform’s highly-anticipated Pinterest Predicts 2026 report, and breaks down the aesthetics beauty lovers will be tapping into next year in this exclusive column
Colour Cosmetics

MAC Cosmetics names Chappell Roan as Global Ambassador in ‘full circle’ partnership

The Grammy Award-winning artist and maximalist beauty lover has joined MAC Cosmetics’ roster of stand-out global ambassadors, marking Chappell Roan’s first beauty partnership
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Charlotte Tilbury and Sol de Janeiro named UK’s most wanted beauty dupes 2025

New research has revealed the UK’s most searched for beauty dupes, with make-up giant Charlotte Tilbury’s Magic Cream the most in-demand product
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

From Bobbi Brown to The Ordinary: 2025’s most impactful beauty book launches

Hardback and coffee table-style books that bust misleading skin care myths, decode formulation jargon and share key business advice have been created by beauty big hitters, including Caroline Hirons, Anastasia Soare, Puig and more
Colour Cosmetics

MAC Cosmetics partners with Taylor Momsen on 2025 ‘Where Are You Christmas?’ make-up look

Singer Momsen wears grunge holiday make-up, created by the Estée Lauder Companies-owned giant, in the music video for her 2025 rock cover of festive song ‘Where Are You Christmas’ – which she saung as a child in the 2000 festive movie The Grinch
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Inside the fall of the beauty influencer: Declining trust, GRWM fatigue and more

Myriad factors – from decreasing trust, GRWM fatigue and the rise of micro-celebrities and nano-influencers – are placing increased stress on the modern-day beauty influencer. Can content creators continue to carve out a place for themselves within a rapidly evolving beauty space?
Colour Cosmetics

Cosmetics Business picks: Four fresh beauty products for December

Skin care from First Aid Beauty, accessible colour cosmetics from Tilt Beauty and fresh fragrances from Phlur all feature in this week’s best product launches
Subscribe now