Instagram beauty favourite Refy is welcoming customers to test and trial products at its first-ever own-brand pop-up.
At the new temporary destination in London’s prestigious Mayfair area, Bruton Street, Jess Hunt, the model and influencer who established the brand, will be on hand to meet and greet customers during the four day event.
Hunt is expected to welcome customers from 11 to 14 November, where they will be able to see a visual representation of the brand.
In keeping with its minimalist aesthetic, the space will be decked out with Instagramable decor and come complete with exhibition-style campaign presentations.
At the centre will be its full range of eyebrow and face skus, including its Brow Collection, Cream Blush and Gloss Highlight.
“At Refy we listen to what our customer wants from the industry through feedback on social media, to help us innovate and produce one-of-a-kind products that don’t already exist,” said the 24-year-old.
“Since launching the brand during lockdown in November last year me and my team have been so excited for this moment, to finally meet our amazing customers – the brand wouldn’t exist without them and I can’t wait.”
Jenna Meek, the founder of colour cosmetics brand, Shrine, previously The Gypsy Shrine, also helped co-found the business.
Just seven months after its launch, Refy was picked up by LVMH-owned beauty retailer Sephora, and is now stocked across its store in the US and Canada.
