Soap demand increased by health project says World Bank
Sanitation message is getting through
The World Bank’s 2009-10 Water and Sanitation media campaign encouraged hand-washing with soap among 20 million (potentially child-bearing) women aged 15-49 and children aged 5-9 in Peru, Senegal, Tanzania and Vietnam, claimed an assessment. It added more than 800,000 people were also encouraged to wash their hands with soap through linked personal advice in these countries.