Skin care has majority share of prestige in China

Published: 10-Jan-2008

The prestige beauty sector in China is dominated by skin care products, says consumer and retail information supplier the NPD Group, with anti-aging and skin lightening products driving growth in the sector.

The prestige beauty sector in China is dominated by skin care products, says consumer and retail information supplier the NPD Group, with anti-aging and skin lightening products driving growth in the sector.

Skincare products make up the majority of prestige beauty sales in China with 71% of total prestige market value, followed by colour cosmetics with a 17% share and fragrance with 12%.

“In China, women are willing to pay a premium for anti-aging skincare products and we are watching this category very carefully because we see it as the driver of the prestige beauty industry here,” said Edward Wang, manager of China beauty at the NPD Group.

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