Shiseido ups the ante in China

Published: 17-Nov-2006

Shiseido has introduced its premium Supreme Aupres line into Chinese stores. The line carries a 40% higher price tag than its fellow Aupres range, which has enjoyed great success in China for over a decade.

Now competition is hotting up in the Chinese premium market, Shiseido has introduced the seven-sku skin care line into two Shanghai and Beijing department stores. Shiseido intends to roll out the line to 100 stores in the future.

Shiseido has introduced its premium Supreme Aupres line into Chinese stores. The line carries a 40% higher price tag than its fellow Aupres range, which has enjoyed great success in China for over a decade.

Now competition is hotting up in the Chinese premium market, Shiseido has introduced the seven-sku skin care line into two Shanghai and Beijing department stores. Shiseido intends to roll out the line to 100 stores in the future.

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