Shiseido sales hit by domestic slowdown

Published: 1-Nov-2013

Domestic sales fell 19%

Japanese beauty company Shiseido has seen its domestic sales fall 19% from the same month a year ago.

According to the brand, while over-the-counter sales achieved a level that was on par with the previous year, sales declined from last year in all product categories.

Despite this, the company is looking to grow over-the-counter sales by launching new products and bolstering sales promotions in line with a gradual recovery in consumer confidence.

Internationally, the picture is more positive. During the July-September quarter, demand in the Americas remained firm in line with a moderate recovery in consumer spending. Sales increased year on year in Asia and Oceania, while holding steady in the Americas and Europe during the quarter.

Trending Articles

You may also like