Selena Gomez’s Rare Beauty mulls sale

By Julia Wray | Published: 20-Mar-2024

Rare Beauty has reportedly hired financial advisors to assess options

Selena Gomez has hired advisors to assess offers for her cosmetics brand Rare Beauty. 

According to Bloomberg, citing sources familiar with the matter, Rare Beauty has onboarded bankers to field interest from companies looking to invest in or acquire the company. 

Singer and actress Gomez launched Rare Beauty in 2020, with the 31-year-old said to have been involved at ‘every step’ of product development.

In the event of a sale, the Only Murders in the Building star is expected to remain involved with the business, said Bloomberg.

Despite being a relative newcomer, Rare Beauty was one of the most popular celebrity-owned beauty brands on TikTok in 2023, boasting 3.5 million followers.

Gomez has also built a reputation as a philanthropist via the brand’s Rare Impact Fund. 

Also announced in 2020, it was founded with the aim of raising US$100m over ten years to support mental health services for underserved communities in the US.

And the brand has been busy on the NPD trail too.

At the end of last year, Rare Beauty moved into scented body care with a Body and Hair Fragrance Mist, Body Lotion, Hand Cream and Stop and Soothe Aromatherapy Pen, all part of its Find Comfort collection.

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