Global make-up artist Samer Khouzami is set to bring his beauty masterclasses, made famous in the Middle East, to the US for two days in November.
Samer Khouzami to bring beauty masterclasses to the US
Make-up artist and social media sensation to go on tour in November
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Terrible teens: Why beauty brands founded in the 2010s are struggling
Read moreA cohort of beauty brands that dominated in the 2010s are entering their tricky teen years. With growing competition and a much changed beauty landscape, can they become relevant again?
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Marketing
Sacheu Beauty, Estée Lauder and L’Oréal Paris most popular brands with beauty creators over 40
These brands have gained the strongest VIT growth with beauty creators aged 40-plus in 2025, according to Traackr’s new Rising Influence #Over40 Beauty report. This is why these beauty players resonated…
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Skin Care
Opinion: Lessons to learn from Shay Mitchell’s kids sheet mask brand Rini’s divisive launch
The actor’s K-beauty hydrogel masks for children have faced a wave of backlash, being branded ‘unnecessary’ and ‘dystopian’ by social media users. Beauty marketing specialist Stacey Levine unpacks the Rini conversation and explains what brands can learn it