Rock Face has landed £2.5m investment to “accelerate” its next phase of growth in the male grooming category.
The funds will enable the UK-based premium fragrance grooming brand to expand its product offering and fuel its biggest-ever advertising campaign to “further strengthen” its market position.
It is a timely move for Rock Face when fine fragrance-led and whole-body deodorants are set to dominate the male grooming space this year.
Rock Face CEO James Wilkinson told Cosmetics Business: "The investment will be used in Rock Face's biggest media campaign to date.
"The products really are men's best kept secret, and our retailer data shows that we consistently have the highest repurchase rate.
"Until now we have not had the media budget to shout about it, but thanks to this investment, we can shout it loudly.
"Retail Solutions Holdings, owned by retail stalwart Ian Andrews, has
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