RMS advances the cause of collagen
Products in the range contain atelocollagen, which maintains the triple-helix structure and RMS says is the purest form of collagen yet developed, in a biocollagen-liposome form with a large number of bilayers containing biocollagen and ceramide to deliver active ingredients deep into the dermis rapidly and effectively for long lasting hydration and resilence.
Three-week clinical trials on the system conducted by the Institut D’Expertise Clinique, found “a statistically significant moisturising and improvement in corneocytes integrity effect on the skin.”
The range includes NovoFill, a non-invasive treatment for professional use as well as an anti-ageing line (Regeneration Essence, Toner, Emulsion, Cream and Eye Cream) and a specialised care line (Regeneration Gel, Regeneration BioCollagen Cleansing Cream and Foaming Cleanser and BioCollagen Facial Hydrogel Mask, Anti-Stretch Mark Cream Mom and Moisturising Cream Kids). There is also a sun block.
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Terrible teens: Why beauty brands founded in the 2010s are struggling
Read moreA cohort of beauty brands that dominated in the 2010s are entering their tricky teen years. With growing competition and a much changed beauty landscape, can they become relevant again?
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Training & Education
Natural Spa Factory launches free brand consultations to help businesses build authentic skincare brands
As consumer demand continue to shifts toward locally made, transparent beauty, Natural Spa Factory is empowering businesses to build 100% UK-made skincare brands through a newly launched free consultation service
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Skin Care
Opinion: Lessons to learn from Shay Mitchell’s kids sheet mask brand Rini’s divisive launch
The actor’s K-beauty hydrogel masks for children have faced a wave of backlash, being branded ‘unnecessary’ and ‘dystopian’ by social media users. Beauty marketing specialist Stacey Levine unpacks the Rini conversation and explains what brands can learn it