Rituals has revitalised its colour cosmetics offering with a collection it says combines creamy, lightweight textures with high-performance skin care actives.
The 21-piece Make-up and Lip Care collection, which includes a peptide-rich liquid blush and phyto keratin and castor oil-infused mascara, lands as consumers continue to seek out colour cosmetics with added care, claimed the brand.
“Beauty routines are becoming more intuitive, and consumers are increasingly looking for products that combine care and performance,” Lot van Rij, Executive Director of Innovation & Product Life Cycle Management for Rituals, told Cosmetics Business.
“Our Make-up and Lip Care collection answers that need with skin care-powered formulas, effortless essentials and on-trend formats.
“The result is make-up that does not just sit on top of your skin, but actively cares for it.
“You get an instant glow, combined with long-term hydration, nourishment and comfort.
Van Rij also noted how the collection launch was a natural next step for Rituals.
“We saw an opportunity to bring the same caring philosophy, high-quality ingredients and sensorial experience that customers know from our skin care products, into everyday make-up,” added van Rij.
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“By combining skin care actives with intuitive colour cosmetics, we are creating a more complete beauty routine in which skin care and make-up work together.
“This collection enables us to offer a more holistic beauty experience that fits naturally within the brand.”
When creating the collection, one of Rituals’ main goals was to formulate products that felt like an extension of skin care routines.
“We wanted to create an intuitive beauty wardrobe that makes getting ready feel effortless, while still delivering the performance people expect from modern make-up,” says van Rij.
“The collection is designed to enhance rather than conceal, helping people create a fresh, natural look while caring for their skin and lips.”
“For younger audiences, the appeal lies in the skin care actives, tre
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