Colour cosmetics brand Rimmel (Coty) has named British singer Rita Ora as its latest brand ambassador. Ora will create a capsule colour collection for the brand, which will be released in February 2014.
“We are extremely excited about this new collaboration with Rita Ora. She is young, fresh and on the brink of a huge international career and we are sure she will bring a lot of creativity and fun to the Rimmel brand,” said Johanna Businelli, SVP Global Marketing Coty Beauty Colour Cosmetics.
Friedemann Schmid, VP of Global Marketing Rimmel, added: “Rita is a real London girl and uses the streets of London as inspiration for her songs like Rimmel uses the London Look from the streets as inspiration for its products. With this new collection we are combining both the London street vibe with Rita’s amazing style and we look forward to sharing the amazing result”.
