Cosmetics Business finds that dermatology-led brands are plumping up their latest products with professional strength formulas for reviving results
REN
REN has responded to consumer demand for fast-acting results with Instant Brightening Beauty Shot Eye Lift, a gel serum that claims to act within minutes to tighten, lift and smooth the eye area and reduce the appearance of dark circles through the use of hyalurons. The product also contains light reflective pigments to instantly brighten the eye contour, and a technology called Tuberose Active Shells which is infused with Glycine Betaine Complex to help redensify and improve the eye area. Regular use of the product is said to help reduce dark circles, puffiness, fine lines and slackening of the eyelid.
PRICE £30
Filorga
Filorga has created a formula inspired by aesthetic medicine to offer a smoothing, lifting and brightening effect around the eye contour. Eyes-Absolute, which launches this month, is claimed to combine effective active ingredients such as a Botox-like tripeptide, low and high weight hyaluronic acid, green algae, silk tree and divine herb extracts, carcine, tetrapeptide 3, isoflavone extract of red clover, white pearls and crystalling soft focus agents to target six issues: wrinkles, sagging eyelides, dark circles and puffiness, thinning eyelashes and loss of radiance. The pump product features a cryo-applicator for a cooling effect to boost micro-circulation and features a cooling active ingredient that is said to allow for enhanced penetration of the active ingredients.
PRICE £65
Murad
Murad (Unilever) Professional Eye Lift Firming Treatment promises to deliver ‘younger-looking eyes in an instant’. Launched as the first in the brand’s new collection of professional-strength formulas for home use, the product includes: encapsulated hyaluronic acid spheres to attract moisture into the skin and create a ‘filled’ appearance; firming polymers and oat kernel extract to lift and tighten skin and myrtle extract; and vitamin E, zinc and amino acids to condition the skin. The treatment is designed to be used with eye pads and left to absorb for ten minutes. Commenting on the range, Tracey Wilmot, Director of Training and Education at Murad, tells Cosmetics Business: “Many people don’t have time to go to a beauty salon so they demand high performance products they can use at home that deliver similar results.”
PRICE £45
La Roche-Posay
La Roche-Posay (L’Oréal) has introduced its first retinol enriched skin care for sensitive eyes. Redermic [R] Eyes contains 0.1% pure retinol and 0.1% retinol linoleate with its exclusive retinol booster complex and 0.2% caffeine to smooth the appearance of accentuated wrinkles, and leave the eye area looking more refreshed. By offering a gradual release process, the product is said to act while respecting the skin’s tolerance threshold as well as the sensitivity of the eye contour.
PRICE 24.50
Perricone MD
Perricone MD is targeting millennials with its latest line of skin care products which aim to help preserve youthful skin. The Pre:Empt Series features the brand’s patented Nrf2 Antioxidant Support Complex which includes a combination of turmeric, olive leaf, green tea and cress sprouts to improve the skin’s ability to combat oxidative stress. Among the four products in the series is Brightening Eye Cream, which is said to combat the appearance of dark circles by combining antioxidants with caffeine to address puffiness, and peptides and DMAE to help prevent fine lines and dryness.
PRICE £39
Medik8
Medik8 focuses on offering protection from extrinsic and intrinsic causes of skin ageing with its new eye cream. Hydr8 Eye 360 features SPF30, five-star UVA protection and infra-red protection as well as l-carnosine for its anti-glycation benefits. It also includes hesperidin and caffeine to simulate micro-circulation and improve the appearance of puffiness and dark circles. Further key actives are antioxidant tetrahexyldecyl ascorbate to fight UV damage caused by free radicals, and multi-molecular weights of hyaluronic acid to provide long lasting intense moisturisation.
PRICE £38