Revlon has hired plus-size model Ashley Graham as its latest brand ambassador.
A first for Revlon, plus-sized models are still a rarity in cosmetics ads and – despite fronting major fashion brands, appearing on the cover of Vogue and a judge of reality show America's Next Top Model – this is Graham’s debut beauty campaign.
Graham will join Wonder Woman actress Gal Gadot for Revlon’s Live Boldly campaign, along with models Achok Majak, Raquel Zimmermann, Imaan Hammam, Adwoa Aboah and Rina Fukushi.
"I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change," said Graham.
"To Live Boldly is the mantra of my life. Every day in the mirror I say to myself, 'I am bold, I am brilliant, I am beautiful,' and together with Revlon, we can inspire all women to do the same."
A step away from Revlon’s recent marketing efforts, which have focused on love, Live Boldly aims to ‘empower women through community building, catalytic experiences and inspiring conversations’.