Revive Collagen – the beauty brand co-founded by British TV personality Sam Faiers – has bagged its biggest retail deal to date.
The ingestible collagen brand, dubbed a ‘game-changing’ company, has rolled out its products to some 1,000 Boots stores across the UK.
Bringing its prestige collagen products to the mass market, the label will be showcased as a leading British supplement brand.
Boots, meanwhile, will be the first retail destination to boast Revive’s new compact packaging.
Speaking exclusively to Cosmetics Business, Sarah Power, Revive’s General Manager, a former L’Oréal boss, who joined the business in January, said that making its products more accessible to customers was imperative.
“It was key for us to make the brand more accessible to our customers and ensure it was available for as many people as possible,” she said.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.