Reckitt Benckiser launching RB-Idealink

Published: 4-Oct-2006


To further improve on its record for innovation, Reckitt Benckiser is launching RB-Idealink, a programme on the web, which encourages inventors and potential alliance partners to submit ideas through a downloadable brochure. The company says it is keen to stay at the top of the entrepreneurial ladder after receiving the accolade of 2005/2006 Global Innovation Leader in Household Products.

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