Rebel Wilson makes a perfect pitch for beauty supplement brand OLLY

By Austyn King | Published: 12-Feb-2021

The Bridesmaids and Pitch Perfect star is said to be a long time fan of the brand's gummy vitamins and supplements for hair, skin and nails

OLLY, the US-based beauty supplement brand, has appointed Australian actress, writer and comedian Rebel Wilson as its latest ambassador.

Kicking off her career with a series of comedy roles – including receiving a Best Actress award at short film festival Tropfest for her role in the short film Bargain  – Wilson landed her breakout Hollywood role in the 2011 romantic comedy Bridesmaids and went on to star in the Pitch Perfect series, eventually scoring her first lead role in Netflix's Isn't It Romantic in 2019 alongside appearances in black comedy Jojo Rabbit and blockbuster musical Cats.

Wilson is said to be a long time fan of OLLY's range of gummy vitamins and supplements, which include products to promote healthy hair, skin and nails, and was chosen for her dedication to living an authentic and healthy lifestyle, according to the brand.

The 40-year-old said: "I am popping OLLY's supplements all day – from when I start my morning with the Women's Multi, followed by Goodbye Stress gummies to tackle my heavy workload times, my Undeniable Beauty and Collagen Rings in the afternoon for a beauty boost, and finally the Sleep gummies at night for a good night's rest!

"From work to work out, I love that OLLY fits perfectly into my busy lifestyle and helps me manage everything in my daily routine for happiness and health."

She will be the face of the brand's new OLLY, SET, GO campaign, which sees her take on a busy day with the help of OLLY products while feeling “energised and healthy” in a video clip directed by award-winning director Emma Westenberg.

Mari Mazzucco, Marketing Communications Manager for OLLY, added: "With Rebel, this is such an organic partnership.

“We love that Rebel has been taking OLLY supplements for years and has been such a positive example of health and happiness.

“We are thrilled to have Rebel as the face and inspiration of our latest campaign."

The multi-platform campaign will run across TV, online video, digital and audio, with the aim of targeting millennial consumers.

Wilson joins OLLY's roster of celebrity ambassadors including actress Nicole Richie, influencer Olivia Culpo and celebrity hairstylist and OUAI founder Jen Atkin.

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