Pure Beauty has celebrated the best in cosmetics from around the world in 2021. Our panel of experts – with some help from the editorial team – spent months whittling 631 products down to the worthy winners.
The Pure Beauty Global Awards 2021, now in its fourth year, enlisted the help of skin care guru and journalist Alice Hart-Davis, the Product Junkie founder Amaya Smith, IFRA UK Director Lisa Hipgrave and Jasmine Hemsley, sustainability expert and founder of food blog Hemsley + Hemsley, to select the winners from a total of nearly 800 entries from across 42 countries.
Alongside these industry heavyweights, fellow judges included beauty entrepreneur Brittany Brown, CPL Aromas perfumer Claudine de Vogel, NARS make-up artist Clayton Reid, hair care expert and editor Laura Husband, hairstylist and co-owner of My Hair Bar Lorraine Dublin and organic skin care expert Dr Pauline Hili.
From legacy brands to forward-thinking indies disrupting the beauty landscape, Pure Beauty only celebrates the best in the business. These chosen few are now part of an elite club that enables them to bear the Pure Beauty Global Awards logo, helping them to flout their credentials to buyers, distributors and consumers.
While we were once again unable to host our prestigious ceremony in-person this year, due to social distancing rules, yesterday evening, Pure Beauty announced the winners as part of a circus-themed digital ceremony hosted with charm and wit by RuPaul’s Drag Race UK star Tia Kofi and held in partnership with online retailer eBay.
Now, onto the winners...
Skin Care
Best New Skin Care Product
Highly Commended: REN CLEAN SKINCARE, BRIGHTENING DARK CIRCLE EYE CREAM
Winner: Dots for Spots
Best New Premium Skin Care Product
Highly Commended: BIOEFFECT, HYDRATING CREAM
Winner: ALPHA-H, LIQUID GOLD MIDNIGHT REBOOT SERUM
Best New Ultra-Luxe Skin Care Product
Highly Commended: SKINCARE BY VV, Like a Sunday Morning
Winner: BIOEFFECT, EGF SERUM
Best New Face Mask
Highly Commended: INSTITUT ESTHEDERM, PROPOLIS+ MASK
Winner: LUMENE, NORDIC-C [VALO] FRESH GLOW BRIGHTENING GEL MASK
Best New Anti-Ageing Product
Highly Commended: JANSSEN COSMETICS, Retinol Lift
Winner: Absolute Collagen, Maxerum
Best New Premium Anti-Ageing Product
Highly Commended: thisworks, my wrinkles CBD booster +GRANACTIVE RETINOID
Winner: ESPA, TRI-ACTIVE REGENERATING BIO-RETINOL SLEEPING SERUM
Best New Ultra-Luxe Anti-Ageing Product
Highly Commended: Oligarch, Placenta Luxury Lifting Face Cream
Winner: CHLITINA, TIMELESS YOUTHFUL COMPLEXION SERIES
#PureBeautyGlobal Forest Beauty CICA Aqua Rich Sunscreen Lotion SPF50+ PA++++ has been designed as an Ocean Friendly and Coral Reef safe product. Thank you #PureBeautyGlobal for selecting this as Finalist of Best New Sun Care and Tanning @PureBeautyMag @cb_beautynews pic.twitter.com/imd2iSJLlI
— Johnny (@Johncwlom) May 12, 2021
Beauty Supplement
Best New Skin & Body Supplement
Highly Commended: The Organic Pharmacy, Immune Boost Kit
Winner: Advanced Nutrition Programme, SKIN CLEAR BIOME
Best New Hair Supplement
Highly Commended: ANNUTRI, GROW IT From strength to length
Winner: HUM, HAIR SWEET HAIR
Natural and Organic
Best New Natural Product
Highly Commended: Earth Kind, Organic Oats FOR ALL HAIR TYPES Conditioning Bar
Winner: MAGRADA, RHUBARB HAIR MASK WITH CASTOR OIL
Best New Natural Face Product
Highly Commended: TE WAI, THE WATER
Winner: GAIA, CRYSTAL PURIFYING MASK
Best New Organic Product
Highly Commended: be well company, Calming Butter
Winner: JOIK ORGANIC, SUNLESS TAN FACIAL DROPS
Hair Care
Best New Hair Product
Highly Commended: ECOOKING, HAIR MASK
Winner: THE INKEY LIST, PCA BOND REPAIR HAIR TREATMENT
Best New Hair Styling Product
Highly Commended: MONAT, STUDIO ONE Dry Texturizing Spray
Winner: LUSH, SUPER MILK CONDITIONING HAIR PRIMER
Beauty Tools
Best New Beauty Accessory or Brush
Highly Commended: ESPA, ROSE QUARTZ GUA SHA TOOL
Winner: MANTA, Mirror
Best New Electrical Product
Highly Commended: RÉDUIT, Spa
Winner: REVOLUTION SKINCARE LONDON, Vibrating Rose Quartz Face Roller
Body Care
Best New Body Product
Highly Commended: JĀSÖN, Destress CANNABIS SATIVA BODY WASH
Winner: NEOM ORGANICS, COMPLETE BLISS MAGNESIUM BODY BUTTER
Best New Bath & Shower Product
Highly Commended: SOAP&GLORY, Best WASHES, BODY WASH
Winner: SOAK SUNDAY, Cleo's Paradise BOTANICAL BATH SOAK
Best New Sun Care & Tanning Product
Highly Commended: bondi sands, PURE SELF TAN FOAMING WATER
Winner: INSTITUT ESTHEDERM, PHOTO REVERSE TINTED
Best New Hand & Nail Product
Highly Commended: Dr.PAWPAW, Age Renewal Hand Cream Trio
Winner: MADAM GLAM, SOAK-OFF GEL POLISH
Best New Oral Beauty Product
Highly Commended: Magic White, Teeth Cleaning Kit
Winner: Polished LONDON, WHITENING PASTE & MOUTH CLEANSE
Best New Wellness Product
Highly Commended: HAYO'U, Beauty Restorer Rose Quartz Precision
Winner: ESPA, ENERGISING ATMOSPHERE MIST
And we’re off! Good luck to all the #PureBeautyGlobal award nominees!! pic.twitter.com/mU0ZRJEfga
— Heidi Bannister, Arthur Edward Recruitment (@ArthurEdwardRec) May 12, 2021
Make-Up
Best New Lip Product
Highly Commended: Dr.Lipp, CBD CALM BALM
Winner: MISSGUIDED, #nofiller Plumping Lip Gloss
Best New Eye Product
Highly Commended: MISSGUIDED, Lids Lids Lids High Pigment Cream Eyeshadow
Winner: FACE HALO, X
Best New Make-Up Base Product
Highly Commended: MISSGUIDED, DEW GLOSS
Winner: The Ordinary, Concealer
Fragrance
Best New Fragrance
Highly Commended: michael bublé, Passion
Winner: E·VŌK, AQUA SERENE | EAU DE TOILETTE
Best New Premium Fragrance
Highly Commended: MOLTON BROWN, VETIVER & GRAPEFRUIT
Winner: STORIES PARFUMS, Nº.02 EAU DE PARFUM
Best New Niche Fragrance
Highly Commended: yú PARFUM, Edition II
Winner: inspira:cosmetics, GATE TO PARADISE
Male Grooming
Best New Male Skin & Body Care Product
Highly Commended: Oligarch, Polish Guys - Antioxidant all over scrub with pumice and vit.C
Winner: CHARLES + LEE, CHARCOAL FACE SCRUB
Best New Male Shaving & Hair Product
Highly Commended: WILKINSON SWORD, XTREME 3 ECO GREEN RAZOR
Winner: CHARLES + LEE, BEARD MASK
Inclusive Beauty
Best New Inclusive Skin & Body Care Product
Highly Commended: bea SKIN CARE, LUMINESCENCE GLOW BRIGHT SKIN ESSENCE WITH KOJIC ACID & MANDELIC ACID
Winner: buttah., Skin-transforming kit
Best New Inclusive Hair Product
Highly Commended: SCOTCH PORTER, MOISTURE-RICH Leave-In Hair Conditioner
Winner: WATERMANS, MASQUE ME LUXURIOUS HAIR MASQUE
Best New Inclusive Make-Up Product
Highly Commended: hello dame LONDON, Lash Enhancers
Winner: REVOLUTION, CONCEAL & DEFINE FULL COVERAGE CONCEAL AND CONTOUR
Congrats to all the winners and of course all the finalists at this year’s #purebeautyglobal awards! @PureBeautyMag pic.twitter.com/6xBPkDPCMD
— Curlformers by HairFlair (@HairFlairCom) May 12, 2021
Sustainable Beauty
Best New Sustainable Skin Care Product
Highly Commended: AKANE, Crème Muesli Nourrissante Certifiée Bio
Winner: NÊÔ SEPHIRI, Pure Kalahari Melon Facial Oil
Best New Sustainable Body Product
Highly Commended: WELEDA, Skin Food Body Butter
Winner: The Handmade Soap Co, ANAM BODY OIL - CORIANDER SEED, GERANIUM & VETIVER
Best New Sustainable Hair Product
Highly Commended: object, Rejuvenating Shampoo Bar
Winner: KIND2, SHAMPOO REINVENTED THE TWO IN ONE
Brand Innovation
Best New Vegan Beauty Product
Highly Commended: INIKA ORGANIC, Radiant Glow
Winner: THE SEATED QUEEN, COLD CREAM
Best New Design & Packaging
Highly Commended: ESSENTRA X EXENTRIQUE, ENERGISING DAILY MOISTURISER
Winner: ByYourRules, Rose Quartz Roll-on Eye Serum
Best Special Innovation
Highly Commended: ALQVIMIA, SENSUALITY Intimate oil 5ML
Winner: RÉDUIT, One
Best New Eco-Warrior Brand
Highly Commended: weDo
Winner: NUNAÏA Beauty
Best New Disruptor Brand
Highly Commended: buttah BY DORION RENAUD
Winner: grüum
Best New International Breakthrough Brand
Highly Commended: KASH BEAUTY
Winner: The Beauty of Eczema
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