The winners of Pure Beauty Awards 2020 were revealed via a virtual Emerald City-themed ceremony last night, hosted by TV presenter, actor and writer Layne Redman.
Despite the extenuating circumstances, the team were delighted to see more than 1,000 viewers tune into the glitzy screening.
With hundreds of entries to choose from, the Pure Beauty judging panel had the difficult task of narrowing down the shortlist, before the public cast their votes for the winners.
Pure Beauty’s Features Editor Sarah Parsons said: “2020 has been anything but normal and, while we could not host everyone in person, it was a pleasure to see so many viewers tune into our event and celebrate the best in beauty.
“In spite of a difficult year, the industry shows now signs of slowing down and the robustness of beauty has shone through these difficult times. This year we, once again, saw top class brands championing innovation – even if it was from the comfort of our own homes.
“Every award, from Gold to Highly Commended, was truly well-deserved and it was an honour to celebrate all of your achievements throughout 2020.
“Once again, a huge congratulations to all our winners, and I look forward to working with you and seeing all your faces again in the near future.”
Thank you to all those who tuned in to our virtual screening and in particular to all the sponsors of this year’s awards.
Scroll down to see the full list of winners for 2020…
Skin Care
Best New Skin Care Product
Commended: TROPIC, Rainforest Dew Hydration Serum
Bronze: DR.CINK, Hydra-Essential Moisturizing Revitalizing Perfect-Fit Mask
Silver: TEMPLE SPA, BE GONE KIND-HEARTED CLEANSING CRÈME
Gold: THE INKEY LIST, 15% VITAMIN C + EGF SERUM
Best New Skin Care Treatment
Commended: κέᾰρ, AGEDEFYING FACE BALM WITH HERBAL SUPERSTARS
Bronze: BIODERMA, Pigmentbio C-Concentrate
Silver: TIMELESS TRUTH MASK, Anti-Wrinkle Smoothing and Repairing Eye Mask
Gold: Dots for Spots, Dots for Spots
Best New Face Mask
Commended: BEMORAL, NARCISSUS NUDE MASK
Bronze: TIMELESS TRUTH MASK, Black Bee Honey Skin Recovery Bio Cellulose Mask
Silver: TEMPLE SPA, BE CALM SOOTHING FACE MASK
Gold: epoch, YIN AND YANG MASK
Best New Beauty Supplement
Commended: NUTRILITE, TRUVIVITY OxiBeauty Beauty Drink
Bronze: proto-col, complete collagen
Silver: dewty, glow stick beauty collagen
Gold: SKIN WOOF LONDON, PREMIUM COLLAGEN BEAUTY DRINK
Best New Premium Skin Care Product
Commended: thisworks, my wrinkles CBD booster + GRANACTIVE RETINOID
Bronze: Murad, ENVIRONMENTAL SHIELD Vita-C Glycolic Brightening Serum
Silver: ARK SKINCARE, agedefend regenerating night treatment for your 30s & 40s
Gold: ELEMIS, ULTRA SMART PRO-COLLAGEN ENVIRO-ADAPT DAY CREAM
Best New Anti-Ageing Product
Commended: Natura Siberica, OBLEPIKHA C-BERRICA PROFESSIONAL, Vitamin C ANTIOXIDANT FACE SERUM
Bronze: KORRES, WHITE PINE MENO-REVERSE VOLUMIZING SERUM-IN-MOISTURISER
Silver: PESTLE & MORTAR, NMF LACTIC ACID TONER
Gold: SUPER FACIALIST, RETINOL+ ANTI-AGEING BOOSTER
Best New Premium Anti-Ageing Product
Commended: heaven BY DEBORAH MITCHELL, Nettle Venom Eyes
Bronze: inspira:med, Age Reboot SERUM
Silver: FOREVER, hydrating serum
Silver: Dr RUSSO, ONCE A DAY SUN PROTECTION FACE MOISTURIZER
Gold: NEW NORDIC, Natural Magic Anti-Ageing Cream
Natural & Organic
Best New Natural Product
Commended: WILD BEAUTY, protecting day cream with blue tansy oil
Bronze: FARMOLOGIE by Childs Farm, moisturiser
Silver: MAYSAMA, GREEN ROOIBOS PRESSED SERUM
Gold: ORGANIC WORKS, BERGAMOT HAND WASH
Best New Natural Face Product
Commended: ZERO, NIGHT CREAM
Bronze: STARSKIN, ORGLAMIC CELERY JUICE SERUM IN OIL EMULSION
Silver: Natural Organic Family, Vitamin C Serum
Gold: EAVARA, ANTI-AGING EYE SERUM
Best New Organic Product
Commended: PHYTOMER, CYFOLIA Radiance Hydra Comforting Cream
Bronze: MARULA, FACE CLEANSING OIL
Silver: MÁDARA organic skincare, TIME MIRACLE HYDRA FIRM HYALURON CONCENTRATE JELLY
Gold: WILD BEAUTY, active treatment serum with hyaluronic acid
Hair Care
Best New Hair Styling Product
Commended: JEROME RUSSELL, Bstyled HAIR SERUM
Bronze: VIRTUE, HEALING OIL
Silver: THE HAIR BOSS BY LISA SHEPHERD, THE SEMI-PERMANENT SHINE SPRAY
Gold: AZURE planet friendly beauty, Smooth & Curl MIRACLE LOTION LEAVE-IN CONDITIONER STYLER
Best New Hair Product
Commended: Purely Natural by Anastasia, INCREDIBLY NOURISHING HAIR BUTTER
Bronze: NU SKIN, ageLOC Nutriol Scalp & Hair System
Silver: MONAT, Color Locking + Protective Spray
Gold: BOUCLÈME, curls redefined intensive moisture treatment
Body Care
Best New Body Product
Commended: INC.REDIBLE, JUICY PAIR
Bronze: PALMER'S, Natural Vitamin E BODY LOTION
Silver: CUBID CBD, Re:scue BODY BUTTER
Gold: DIRTY Works, FOAM at last, COCONUT FOAMING SUGAR SCRUB
Best New Bath and Shower Product
Commended: ROSE & CARAMEL, PURITY Self Tan Removing Shower Gel
Bronze: BAYLIS & HARDING, GOODNESS. NATURAL BODY WASH LEMONGRASS & GINGER
Silver: MOLTON BROWN LONDON, Flora Luminare BATH & SHOWER GEL
Gold: THE SCOTTISH FINE SOAPS COMPANY, CALLUNA BOTANICALS BODY WASH
Best New Wellness Product
Commended: CUBID CBD, Re:vive STAY ACTIVE GEL
Commended: APOTHEM, LIGHTS OUT CBD x BOTANICALS 3000mg CB
Bronze: THE LONDON SLEEP COMPANY, SLEEP SIGNATURES, BATH & SHOWER ELIXIR
Silver: Feather & Down, SWEET DREAMS Magnesium Sleep Salts
Gold: thisworks, love sleep pillow spray
Best New Sun Care and Tanning Product
Commended: epicuren, Defend & Balance Tinted Mineral Sunscreen SPF50
Bronze: ST. MORIZ, ADVANCED PRO FORMULA SPRAY TAN, CLEAR SPRAY TAN IN A CAN
Silver: bBold, SUPERSPRITZ
Gold: TROPIC, SUN DAY facial UV defence
Best New Hand and Nail Product
Commended: MYGEL by mylee, 5-in-1 Builder Gel
Bronze: BURT'S BEES, Hemp Hand Cream
Silver: CONNOCK LONDON, KUKUI OIL HAND SANITISER
Gold: Dr.PAWPAW, AGE RENEWAL HAND CREAM TRIO
Best New Oral Beauty Product
Commended: GLO32, ADVANCED WHITENING SYSTEM
Bronze: WAKEN, SPEARMINT MOUTHWASH
Silver: INTELLIGENT, Natural Enzymes Toothpaste
Gold: PHILIPS, DiamondClean 9000
Beauty Tools
Best New Beauty Accessory or Brush
Commended: urban veda, Ayurvedic Dry Body Brush
Bronze: FACE HALO, Cherry Morello
Silver: CurrentBody LED Light Therapy Mask
Gold: DONNA MAY LONDON, Vegan Leather Lay Flat Make Up Bag
Best New Electrical Product
Commended: CurrentBody, LED NECK AND DEC PERFECTOR
Bronze: Avologi Scientific, LUMINICE Advanced body contouring
Silver: REMINGTON, Curl & Straight Confidence Hot Air Styler
Gold: OPATRA LONDON, CleanLift
Make-Up
Best New Lip Product
Commended: LIVING NATURE, NATURAL LIPSTICK glamorous
Bronze: e.l.f, LIP LACQUER
Silver: CTZN, LIPSTROKE
Gold: CHARLOTTE TILBURY, MAGIC LIP OIL CRYSTAL ELIXIR
Heidi Bannister, Arthur Edward Recruitment CEO, joined the virtual ceremony to crown the winner of the Best New Eye Product
Best New Eye Product
Commended: CARTER BEAUTY, CHERRY BOMB MIXED FACE AND EYE PALETTE
Bronze: CHARLOTTE TILBURY, INSTANT EYE PALETTE PILLOW TALK
Silver: KIKO MILANO, MAXI MOD MASCARA
Gold: ARTISTRY STUDIO, POWER BROW PEN tokyo edition
Best New Make-Up Base Product
Commended: CARTER BEAUTY, FULL HOUSE MIXED FACE PALETTE
Bronze: MARY KAY TIMEWISE, LUMINOUS 3D FOUNDATION
Silver: e.l.f, MATTE PUTTY PRIMER
Gold: KEVYN AUCOIN, SENSUAL SKIN PRIMER
Fragrance
Best New Fragrance
Commended: MISS SO…? RED VELVET BODY MIST
Bronze: YARDLEY LONDON, BLOSSOM & PEACH edt
Silver: Strada PARFUMERIE, VIA VENETO
Gold: escentric molecules, escentric 05
Claire Holland, CPL Aromas' UK Sales Director, announced the winners of the Fragrance category
Best New Premium Fragrance
Commended: MOLTON BROWN, MILK MUSK EAU DE PARFUM
Bronze: Tonino Lamborghini , GINEVRA
Silver: MR VANGUARD, VANGUARD OUD
Gold: DAVID JOURQUIN, CUIR MANDARINE
Best New Niche Fragrance
Commended: Maison Crivelli, Santal Volcanique
Bronze: escentric molecules, molecule 05
Silver: ATELIER MATERI, Cacao Porcelana
Gold: ART DE PARFUM, LE JOKER
Male Grooming
Best New Male Skin and Body Care Product
Commended: BENNY HANCOCK FOR MEN, MOISTURISING FACE PERFECTOR
Bronze: KIND NATURED FOR MEN, Energising Body Wash
Silver: BULLDOG SKINCARE, Original Natural Deodorant
Gold: THE GRUFF STUFF, THE SPRAY ON MOISTURISER
Best New Male Shaving and Hair Product
Commended: RAW NATURALS, TRANSPARENT SHAVE GEL
Bronze: ECO WARRIOR, SHAVING BAR
Silver: THE SCOTTISH FINE SOAPS COMPANY, THISTLE & BLACK PEPPER SHAMPOO BAR
Silver: REMINGTON, Ultimate Series RX5 Head Shaver
Gold: BULLDOG SKINCARE, Sensitive Bamboo Razor
Inclusive Beauty
Best New Inclusive Skin and Body Care Product
Commended: Mal and Mod, Active Hydration Tonic
Bronze: INIKA ORGANIC, PHYTOFUSE RENEW Resveratrol Night Cream
Silver: SUNEETA LONDON, BRIGHTENING SKIN DROPS
Gold: FARMOLOGIE by Childs Farm, pink grapefruit moisturiser
Best New Inclusive Hair Product
Bronze: Simone Thomas WELLNESS, THE GINKGO HAIR CARE PLAN
Silver: Imbue., CURL ENERGISING HYDRATION SERUM
Gold: Purely Natural by Anastasia, SANDALWOOD 6 COMB AND BRUSH SET
Best New Inclusive Make-Up Product
Commended: mented, Skin by mented
Bronze: UOMA, SAY WHAT?! WEIGHTLESS, SOFT MATTE, HYDRATING FOUNDATION
Silver: War Paint for Men, The Ultimate Set
Gold: SHADE M BEAUTY, MUSE MATTE LIQUID LIPSTICK
Sustainable Beauty
Best New Sustainable Skin and Body Care Product
Commended: FARMOLOGIE by Childs Farm, pink grapefruit moisturiser
Bronze: epoch, YIN AND YANG MASK
Silver: NATURALii, intensive hydrating hand cream
Gold: BEAUTY KITCHEN, ORGANIC VEGAN BODY CREAM BOTANIC BLISS
Best New Sustainable Hair Product
Commended: so eco, Oval Detangling Hair Brush
Bronze: ZEROCARE SUSTAINABLE HAIRCARE, Bamboo Detangle Brush
Silver: BEAUTY KITCHEN, ORGANIC VEGAN ALOE SHAMPOO
Gold: grüum, hår SHAMPOO BAR
Brand and Retail Innovation
Best New Vegan Beauty Product
Commended: Sugar Coated, Full Body Hair Removal Kit VEGAN SUGAR WAX
Bronze: THE GRUFF STUFF, THE SPRAY ON MOISTURISER
Silver: The Handmade Soap Co, BODY OIL
Gold: ST. MORIZ, ADVANCED PRO FORMULA SPRAY TAN, CLEAR SPRAY TAN IN A CAN
Best New Design and Packaging
Commended: FACE HALO, LOVE IS LOVE
Bronze: Dr.PAWPAW, Christmas Tree
Silver: Knoll Printing & Packaging X ACQUA DI PARMA, ACQUA DI PARMA 2019 Advent Calendar
Gold: POTION PARIS, POTION PARIS
Best Special Innovation
Commended: moia ELIXIRS, CBDerma-Repair CBD nano fiber mask
Bronze: THE GRUFF STUFF, THE SPRAY ON MOISTURISER
Silver: LipMD, Electronic Lip Plumping System
Gold: κέᾰρ, HYDRATE RELAX BODY OIL
Best New Retailer’s Own Label Product
Commended: B. by Superdrug, liquid blush - PLUM
Bronze: THE PERFUME SHOP, THE PERFUME EDIT
Silver: Boots INGREDIENTS, BAKUCHIOL SERUM
Gold: Superdrug, VITAMIN C DETOX SKINCARE SUPER BOOSTER
Best New International Breakthrough Brand
Commended: African Extracts
Bronze: LipMD
Silver: DUOLAB
Gold: Verolive Natural Products
Best New British Brand
Commended: THE GRUFF STUFF
Bronze: SAINT FRAGRANCE LONDON
Silver: Apothem
Gold: KinKind
Featured companies
- Companies:
- HPCi Media a Claverley Group company
- The Perfume Shop
- Urban Veda
- Baylis and Harding
- This Works
- Temple Spa
- Korres Natural Products
- Philips
- Elemis
- Scottish Fine Soaps
- Yardley London
- INIKA Cosmetics
- Mary Kay Group
- Nu Skin
- Murad
- Fuel PR International
- Amway
- Walgreens Boots Alliance
- A S Watson
- Igea Group
- Nails inc
- Tropic Skincare
- Quest Personal Care Global
- Childs Farm
- Kao Group
- b the communications agency
- ARK Skincare
- Kiko
- Incos UK
- Inspira Cosmetics
- Nancy Brady PR
- Spectrum Brands
- e.l.f. Beauty
- Heaven Health and Beauty
- Madara Cosmetics
- Fluorescent PR
- Natura Siberica
- Boucleme
- Pestle and Mortar
- Hatch
- Charlotte Tilbury
- Living Nature Natural Products
- Starskin
- The Handmade Soap Company
- Dr PawPaw
- St Moriz
- Beauty Kitchen
- Naos Group
- Bulldog Skincare
- Kevyn Aucoin Beauty
- Monat Global
- Eavara Organic Skin Care
- Forever Living
- Currentbody
- Art de Parfum
- New Nordic
- Skin Woof
- Dr Cink
- Cocoa Brown
- War Paint for Men
- Uoma Beauty
- Rose and Caramel
- Potion Paris
- Dewty Beauty
- Waken
- Face Halo
- Opatra
- Simone Thomas Wellness
- Benny Hancock
- Dots for Spots
- KinKind
- Donna May London
- The Gruff Stuff
- Escentric Molecules
- Rhug Organic and Natural
- The London Sleep Company
- BEMORAL
- Mal and Mod
- CUBID CBD
- Purely Natural by Anastasia
- Maysama
- Saint Fragrance London
- Natural Organic Family
- African Extracts
- Strada Parfumerie
- Moia Elixirs
- The Inkey List
- Kear Natural
- Sciencemagic