Puig and Estée Lauder scoop top accolades at prestigious UK FiFis

Published: 23-Apr-2009

Spanish company Puig walked away with the award for best new prestige male fragrance for its 1 Million scent from Paco Rabanne at the 2009 FiFi Awards held at The Dorchester Hotel last night. Estée Lauder meanwhile took the prize for best new prestige female fragrance for its Sensuous scent as well as having wins in two other categories.

Spanish company Puig walked away with the award for best new prestige male fragrance for its 1 Million scent from Paco Rabanne at the 2009 FiFi Awards held at The Dorchester Hotel last night. Estée Lauder meanwhile took the prize for best new prestige female fragrance for its Sensuous scent as well as having wins in two other categories.

But despite missing out on the top honours it was undoubtedly Procter & Gamble’s night as it walked away with wins in five categories. Coty also scooped three awards in a night which was attended by the glitterati of the fragrance industry and which saw Jean-Paul Guerlain himself honoured by The Fragrance Foundation for his “Creativity and Services to the Fragrance Industry”.

In his opening address, The Fragrance Foundation’s chairman, Peter Norman, referenced the economic climate in the UK saying that “fragrance sales have stood up well but it has been at a heady cost” but adding that the industry has shown “innovation, success and courage” in the face of adversity and cost cutting.

The entire list of winners is as follows

Best new prestige male fragrance

– 1 Million, Paco Rabanne

Best new prestige female fragrance

– Sensuous, Estée Lauder

Best new men’s fragrance in limited distribution

– Gucci by Gucci pour Homme, Gucci

Best new women’s fragrance in limited distribution

– White Patchouli, Tom Ford Beauty

The Men’s Health Reader’s award

– The One for Men, Dolce & Gabbana

The Perfume Shop’s ‘People’s Choice’ award

For women

– Chloé, Chloé

For men

– The one for men, Dolce & Gabanna

Celebrity fragrance

– Besotted, Katie Price

Best new home fragrance

– Dark Amber & Ginger Lily Scented Candle, Jo Malone

Best new male fragrance packaging

– The Essence, Porsche Design

Best new female fragrance packaging

– Le Parfum, MaxMara

The Superdrug ‘Battle of the sexes’ award

For men

– Boss Bottled, Hugo Boss

For women

– Ghost for Women, Ghost

Best new male fragrance commercial

– Adventure, Davidoff

Best new female fragrance commercial

– Fuel for Life Unlimited, Diesel

Best new male print advertisement

– Play, Givenchy

Best new female print advertisement

– Chloé, Chloé

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