Prestige hair care sales soar 67% thanks to skinification hair trend

By Amanda Pauley | Published: 15-Nov-2022

Consumers investing in targeted hair care products that use skin care inspired ingredients and formats are behind the growth

You need to be a subscriber to read this article.
Click here to find out more.

Prestige hair sales have soared this year thanks to the ‘skinification’ of hair care trend and consumers opting for quick-fix products. 

Sales of British prestige hair products increased 67% from January to the end of September 2022, according to data from The NPD Group, in comparison to pre-pandemic levels. 

The popularity of the ‘skinification’ of hair trend – where brands are launching products inspired by skin care – is said to be behind the growth.

Skin care routines have been standard in beauty for years,” Emma Fishwick, Account Manager at NPD UK Beauty, told Cosmetics Business.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like