Poundland, Europe’s biggest discount retailer, has collaborated with Badgequo Ltd to launch its first bespoke range of make-up products where every item costs just £1.
Speaking about the launch, Kai Arter, Badgequo’s managing director says: “Despite the current economic climate, women still want to look good and treat themselves to great cosmetics without having to break the bank – something that this range will enable them to do.”
Andrea Rickard, trading controller at Poundland says that the retailer is extremely pleased with the results: “This range has to appeal to a wide range of women and the team at Badgequo has met our brief perfectly – we expect the Chit Chat range to prove extremely popular with our customers.”