American Actress Kelly Rutherford is the skincare brand's new global spokesmodel and will appear in a year long national print ad campaign.
Best known for her role as Lily van der Woodsen on TV's Gossip Girl, Rutherford is also a dedicated environmentalist and an advocate of multiple children's and women's charities.
Of the brand's first ever celebrity endorsement, namesake and founder Peter Thomas Roth commented: “Kelly is a perfect fit because she's like so many of our customers: an active, creative professional and mother of two with great style and an eye for perfection.”